Monday, January 19, 2015

Downtown Signage

I was walking up Illinois Avenue and noticed again how poorly designed for current traffic most of the signs along the street are. The majority of them lie flat against the building front, meaning that a potential customer does not see them until they are almost directly in front of the sign. 

This is fine for foot traffic since pedestrians have plenty of time to alter their movement once they see a sign. However automobiles are another matter altogether since the driver only had a couple of seconds to react once they see a sign. Having the sign flush against the building means that the driver is almost right in front of it before seeing it. Using brackets to stick the sign out from the side of the building may increase sign clutter in downtown but also would give the store greater visibility to automotive traffic.

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