Multiplier Effect

 While preparing for my sports marketing class, I ran across a discussion of the multiplier effect, which once again denonstrates the importance of shopping locally. the multiplier effect says that every dollar you spend in a locality is multiplied in value by between 1.8 to 3 times.  so if you go out and get a pizza from IVs or Pag's or Quatro's  and spend $20, that $20 will have an economic impact on the community of  between $36 and $60. You are going to spend money on gas to get to the restaurant, for example, and the money you spend on the pizza helps pay the wages of the staff, who then go out and spend that money or goods and services in the local economy.

As a local example, I recall being told that on the nights the Varsity Center for the Arts has an event, Pag's and Quatros see a bump of 10-15% in sales, caused by attendees at the event eating there befor eor after the event.