Friday, August 19, 2011

Morning Coversation with Rita Cheng

Conversation between Jennifer Fuller and Chancellor Cheng on WSIU this morning.  Questions about the new logo and why the university spent $1.5 million hiring a marketing firm out of Chicago when the university has an entire marketing department in the college of business at its disposal.  Cheng's answer was rather vague as to the reasoning but I think the point she wanted to make was that they wanted outside eyes to examine the university's image and develop the new logo and promotional materials.

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