Applications to SIUC are up just over 25% and admitted freshmen for this fall are up just over 20%. Market research told the university it needed to reach out more to high school guidance counselors and it has done so. I remember talking with parents in southern Illinois some years ago who said that the file for SIUC in the guidance counselor's office in southern Illinois high schools consisted of one sheet of paper and that the university made little effort to recruit graduating seniors from the region. The assumption at the university was "these students have lived in the region all of their lives so must be aware of SIUC and our time is better spent recruiting students from elsewhere."
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