Here is the new brand for the city that North Star Destination Strategies, the branding firm hired by the city, developed after months (since February) of research and discussion with city businesspeople, residents and members of the city government:
"For those wanting the progressiveness of a college town and the solidity of the Midwest, Carbondale, home of Southern Illinois University and bordering the Shawnee National Forest, is where compassion is seen as strength and an inclusive and artistic community inspires engagement so you’re encouraged to both be yourself and express yourself."
You can see the presentation on it here. Busy at the moment but will have some more to say on the city brand later.
"For those wanting the progressiveness of a college town and the solidity of the Midwest, Carbondale, home of Southern Illinois University and bordering the Shawnee National Forest, is where compassion is seen as strength and an inclusive and artistic community inspires engagement so you’re encouraged to both be yourself and express yourself."
You can see the presentation on it here. Busy at the moment but will have some more to say on the city brand later.
No comments:
Post a Comment