Monday, August 22, 2011

More Beer

At least one of the retailers that received a liquor license at last week's city council meeting has already stocked in beer and wine.  Schuncks has converted the area at the front of the store that used to house their video rental area to beer and wine.  The Neighborhood Food Co-op expects to stock local beer and wine within six to eight weeks.

Arnold's Market is the business I expect to come out the big winner in this.  Consider:  all of the other recent recipients of a liquor license are located very close to Highway 13. Westroads and Schnucks will compete for most of the mass market beer and wine sales on the west side (Neighborhood Food Co-op, I expect, will not stock lines such as Keystone, Bud Lite and Coors, stocking local wines and beers, more in accord with its image but not drawing big crowds).  Meanwhile, Wal-Mart and Kroger will fight for the market share currently dominated by ABC, One Stop, Blue Fish  (assuming they mange to deal with the ownership difficulties) etc.

There is no place to buy liquor in Carbondale south of Wall Street and we have seen a significant growth in housing, especially student, in the Pleasant Hill Road area.  Liquor purchases tend towards the impulsive, i.e. "Let's stop and get a 24 pack on the way home" or "Hey, time for a beer run."  Since convenience plays a big factor in the decision and assuming Arnold's does not follow the Co-op's plan of stocking locally sourced beer but carries widely popular, the store should see a huge influx in sale as students (and others) stop there on the way home or head there when they discover they are low, as opposed to making the trek to the next closest location, Pinch Penny Liquors on E. Wall.

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