The city is holding a series of "listening sessions" this week to help better tell the story of Carbondale. The city did this a few years agoand came up with the "All Ways Open" slogan and a logo hat really looks like the X-box logo. I certainly hope, if this involves re-branding, whomever does it comes up with a slogan that better represents Carbondale and its relationship to the area. All Ways Open is too general and does not say anything.
The City is working with Zo Agency, a national marketing and place-branding firm selected by City Council, to develop a long-term strategy for how Carbondale tells its story—both internally and to audiences outside the community. This includes how we communicate our strengths, acknowledge challenges, and present Carbondale in a way that reflects the community today and into the future.
As part of this effort, Zo Agency will be in Carbondale next week to host several listening sessions open to a range of community voices. These sessions are designed to hear directly from participants about the challenges, possible solutions and the messages that need to be heard when it comes to how Carbondale is understood and represented.
Carbondale’s City Manager, Stan Reno, shares “Carbondale’s story is best told by the people who live it every day. These listening sessions are an important opportunity for residents, students and stakeholders to share what makes this community special, what challenges we face and how we want to be seen moving forward. We encourage everyone who wants to contribute to Carbondale’s future to take part and help shape a brand that truly reflects who we are.”
The sessions are at the following times and locations at the Carbondale Civic Center (200 S. Illinois Ave.):
Monday, Jan 26, 6:00 – 8:00 PM, Community Listening Session #1 -Room 118
Wednesday, Jan 28, 11:30 AM – 1:30 PM, Community Listening Session #2-Room 111/112
Wednesday, Jan 28, 6:00 – 8:00 PM, Community Listening Session #3- Room 111/112
If interested in participating, register using the link below: https://www.signupgenius.com/go/10C054AA8AD23AAF9C61-61774570-destination#/
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