According to this survey conducted by the National Retail Federation, over 80% of Americans already started holiday shopping before Thanksgiving, with just over 40% making purchases in October or earlier. The average shopper plans to spend about $1048 in total, with $659 of that going for gifts, $227 on food and decorations and $162 on other holiday spending such as new clothing.
Clothing is the most popular gift item, followed by gift cards in second place and toys in third. Overall, the NRF expects consumers to spend about 3% more than last year.
Clothing is the most popular gift item, followed by gift cards in second place and toys in third. Overall, the NRF expects consumers to spend about 3% more than last year.
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