The city is proposing allowing the use of inflatables and air dancers for advertising by businesses throughout the city, except, of course, for some reason, for the downtown business district. This is a good move, except, of course (and you knew there was going to be another "of course") for the time limit. Businesses will only be able to use inflatables and air dancers to promote their business for 2 48 hour periods or one 96 hour period per year. This pretty much guarantees no business in their right mind will spend the money to invest in something it can only use 4 days a year.
Carbondale has a pretty undeserved reputation as a city unfriendly to business. Enacting an ordinance with this short a time frame on the used of an advertising tool does not help mitigate that image. If the city must put a time limit, make it 90 or 120 days in order to justify businesses investing in them, though even better would be no time limit at all.
Carbondale has a pretty undeserved reputation as a city unfriendly to business. Enacting an ordinance with this short a time frame on the used of an advertising tool does not help mitigate that image. If the city must put a time limit, make it 90 or 120 days in order to justify businesses investing in them, though even better would be no time limit at all.
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