Instead of a upscale food and kitchen supply store, it appears that D'elish on East Main, which is now upen mornings and early afternoons, is a coffee and sandwich shop. Hopefully the store plans on some major promotions to get the word out because currently, save for the convenience of stopping then while heading west on Main, they don't seem to offer much that Panera Bread has, and Panera has longer hours to boot.
The tricky thing when opening a new business is the competitive advantage. Why will people come by form you rather than someone else? If you offer the same as everyone else, there is no reason for customers to patronize you. Currently the competitive advantage I see for D'elish is the location on East Main, which may help it pick up morning customers coming in from Carterville and the east, heading for SIUC. Since those people are often pressed for time, detouring to Panera is not always feasible so D'elish hopefully can capitalize on them.
The tricky thing when opening a new business is the competitive advantage. Why will people come by form you rather than someone else? If you offer the same as everyone else, there is no reason for customers to patronize you. Currently the competitive advantage I see for D'elish is the location on East Main, which may help it pick up morning customers coming in from Carterville and the east, heading for SIUC. Since those people are often pressed for time, detouring to Panera is not always feasible so D'elish hopefully can capitalize on them.
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