Wednesday, April 11, 2012

Name Change

I see the owners have renamed Lewis Park "University Village".  I guess the name "Lewis Park" has too many negative associations within the community, though really, their target market is univeristy students which turns over every 4-5 years.  If they would just clean up the area, improve the management (from what I have heard, it was pretty lackadaisical in the past), the name wouldn't matter in about 6 years.  However, the new owners probably don't want to wait 6 years to see a turnaround in perception, hoping that the current reuptaion will fade in 2-3 years with the new name and people's short memories.

2 comments:

  1. And people searching for online reviews won't hear about "Lewis Park" when typing in "University Village."

    ReplyDelete
  2. But, locally, it will always be called Lewis Park. Just like the Sears Tower and Comisky Park.

    ReplyDelete