Caught on the news today that the state has doubled the amount it spends promoting tourism in Southern Illinois which is good. How does Carbondale cash in on this? Despite what it might think or want, Carbondale is not a tourist town. People visit Carbondale for two main reasons: SIUC or health care. Which is fine. There is nothing wrong with people coming to town for those two reasons. Their money is good and they spend it in hotels and restaurants.
What Carbondale Tourism should do, and since this advice is free take it for what it is worth, is position itself as the place to stay while taking advantage of the outdoor opportunities in Southern Illinois. it is easier to get to the Shawnee here than it is from Marion and it is also easier to get to the Southern Illinois Wine Trail(s) as well. Promote Carbondale as the place to stay while enjoying those, not as a tourist destination in itself.
It is certainly possible to make Carbondale a tourist destination but it will take years and a concerted effort on the part of the city to make us a desirable place for tourists to visit.
