The DE has a pretty good article on the party image, or lack thereof, at SIUC, and how the change in image at the school never got replaced by another image. Even the current rebranding pushed by Chancellor Cheng doesn't appear to develop a strong brand for the university. SIUC is not a consistently top-performing sports school but most of the new banners around campus show students participating in sports.
Why not focus on the university's top ranked debate team? What about its world class auto tech and aviation technology programs? Or its mass communication school? Granted, sports are an easy thing to look at and dramatize, but its the university's programs that will bring students, not its sports teams.
Why not focus on the university's top ranked debate team? What about its world class auto tech and aviation technology programs? Or its mass communication school? Granted, sports are an easy thing to look at and dramatize, but its the university's programs that will bring students, not its sports teams.
