The renamed and revamped Dairy Queen, now named "Wazo's Big Chill" reopened this past Friday and crowds have been good so far. Both times I drove by there were people sitting on the wall along S. Illinois and a line of people at the window.
I expect Big Chill to do much better than the relaunch of El Greco some years ago. Despite the long lines of people waiting to get into El Greco when it announced it was closing, and then again when it re-opened, there was never enough demand for the restaurant's menu to keep customers coming back multiple times. Ditto for Mississippi Flyway. Despite the lamentations upon its closure, people did not eat there often enough to keep it open.
Dairy Queen/Big Chill does not have that problem. The restaurant did not close because of lack of demand but because the franchisor yanked the license. The DQ's biggest problem was always finding enough staff to operate. Barring a major change in the menu, (Blizzards will have to have a different name as that is a DQ trademark), Big Chill should remain successful.
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