Stadium Naming

I remember naming rights to SIUC's football and basketball stadiums were included as part of the Saluki Way funding tax. The original estimate to purchase the naming rights was up to $10 million, however they wound up going, about a decade after the original proposal was passed, for about $4-$5 million. I spoke with a couple of other bankers in the area last year after the rights were sold and they could not see how Banterra would get enough benefit from the naming rights to the Arena to justify the $4 million paid