A blog reader pointed me towards this study on southern Illinois wine tourism published the fall of 2010, co-authored by Nicole Davis, the daughter of CCTB director Debbie Moore.
There are a few interesting things in the paper. First is something that was left out. I'm rather surprised to see no research on how wine tourists heard about the area, as that would give indications as to where local wineries, B&Bs and the CCTB could best spend advertising dollars to reach this comparatively high income group.
Secondly, out of town visitors split their time roughly equally between stays in hotels and bed and breakfasts while a surprisingly large number of local wine fanciers opt to book rooms in B&Bs or camp, skipping hotel lodging completely. I'm not surprised that they are foregoing hotels, but rather at the large number that choose to stay in a B&B, rather than go home after visiting the winery.
There are a few interesting things in the paper. First is something that was left out. I'm rather surprised to see no research on how wine tourists heard about the area, as that would give indications as to where local wineries, B&Bs and the CCTB could best spend advertising dollars to reach this comparatively high income group.
Secondly, out of town visitors split their time roughly equally between stays in hotels and bed and breakfasts while a surprisingly large number of local wine fanciers opt to book rooms in B&Bs or camp, skipping hotel lodging completely. I'm not surprised that they are foregoing hotels, but rather at the large number that choose to stay in a B&B, rather than go home after visiting the winery.
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