tag:blogger.com,1999:blog-2119192053371251146.post2473279813925253227..comments2024-03-07T10:30:47.870-06:00Comments on The Carbondale Gazette: Brand Image of SIUCCastle Perilous Gameshttp://www.blogger.com/profile/11344944898418451419noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2119192053371251146.post-6827206726269074252012-09-15T08:19:44.246-05:002012-09-15T08:19:44.246-05:00For what it's worth, they had a short brand me...For what it's worth, they had a <a href="http://brand.siu.edu/communicating/the-core-message/" rel="nofollow">short</a> brand <a href="http://universitycommunications.siu.edu/university_brand/talking_points/" rel="nofollow">message</a>. They also had four sub-messages: <a href="http://brand.siu.edu/communicating/the-balance-message/" rel="nofollow">balance</a>, <a href="http://brand.siu.edu/communicating/the-access-message/" rel="nofollow">access</a>, <a href="http://brand.siu.edu/communicating/the-academic-message/" rel="nofollow">academic</a>, and <a href="http://brand.siu.edu/communicating/the-location-message/" rel="nofollow">location</a>. <br /><br />On the other hand, some aspects of the university are moving away from the message in the name of staying on message. A university with the message, "Because we think that when it comes to academic pursuits— nothing should be off-limits," and "We’re the first stop for the independent-minded who understand that the beaten path won’t take them where they want to go," doesn't sound like one where the chancellor tries to censor the student newspaper because she didn't like a news photograph it had. A university with the message, "And faculty are empowered to be mentors, researchers, and advocates," doesn't sound like one that would add layers of bureaucracy for faculty and staff to go through to promote events and opportunities on campus. paranoidhttps://www.blogger.com/profile/01305552154248972937noreply@blogger.comtag:blogger.com,1999:blog-2119192053371251146.post-10868569321818615412012-09-14T22:24:10.594-05:002012-09-14T22:24:10.594-05:00And I don't think she or the marketing firm ar...And I don't think she or the marketing firm are sure what the brand they want to develop is. I have sat in on a couple of meetings with the marketing firm and most of the discussion was about the banners.Castle Perilous Gameshttps://www.blogger.com/profile/11344944898418451419noreply@blogger.comtag:blogger.com,1999:blog-2119192053371251146.post-32943768471244119562012-09-12T18:38:46.017-05:002012-09-12T18:38:46.017-05:00The banners are different on different parts of ca...The banners are different on different parts of campus. The banners near the Law School and Campus Lake mainly show sports, but have a lot of academic activities. <br /><br />The university's home page has had the debate team and automotive program in the past and has the new automotive and aviation building now.<br /><br />With that said, the university's image needs to be backed up with an education that matches the projected image. Lately the chancellor seems to be the "anti-Mountain Dew" -- "Image is everything; the thirst for knowledge is nothing."paranoidhttps://www.blogger.com/profile/01305552154248972937noreply@blogger.com